packaging
Half of the grain
Weight Loss Instant Porridge's packaging was inspired by Hans Christian Andersen's fairy tale about Thumbelina, who ate only half of the grain (rus. POLZЁRNYSHKA) per day.

According to common daily weight loss program, packaging is divided into two portions: the first one is for breakfast, the second one is for dinner.

Thumbelina is dancing in rice, wheat and oat fields—depending on the composition of cereal.


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